Stubhub Case Study Analysis Format

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Knowledge Management Case Study

...Nicole Wells MISM 2301 CDM, Inc. Knowledge Management Case Study Questions: 1. What approaches does CDM employ to manage the tacit and the explicit knowledge within the organization and why does this effort require such different approaches to manage tacit versus explicit knowledge? [table] | |Tacit Knowledge |Explicit Knowledge |Why it’s different | |Technical disciplines |discussion forums |library of specific management, trade, and |explicit knowledge exists in formal documents and | |( Maintains its own |meeting and conference event notices |technical content |rules | |Intranet portal of explicit|Technical Discipline e-mail accounts |guidelines |It can be more easily documented, archived | |knowledge |directory of contact information on |frameworks |It can be easily broken down into specific and | | |technical experts |case studies |focused bodies of knowledge | | | |templates |It is usually...

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Project Management Case Study

...MGT202 – Project Management Case Study Charlotte Reed Table of Contents Introduction 3 Case Study One: 3 Risks associated with this project 3 Top 10 steps to deliver this project 5 1. Define the scope 5 2. Determine available resources 5 3. Determine the cost of project 6 4. Assemble your project team 6 5. List the steps 7 6. Develop a plan 7 7. Request project adjustments 8 8. Monitor teams progress 8 9. Keep everyone informed 10 10. Risk management 10 Case Study Two: 12 Stakeholders in this project 12 Project Owner 12 Project Manager 13 The Private Companies 13 The Second Government Department 13 Interviewer 14 Liaison 14 Statistician 14 Managing the stakeholder interaction during design, inception, scope agreement, delivery, review and completion 15 Conclusion 17 References ...

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Investment Management Case Study

...Beta Management Company | | |Investment Management case study | Table of contents Backgrounds……………………………………………………….……1 Strategies………………………………………………………………...1 Background of California R.E.I.T and Brown Group Inc……………2 Return and risk…………………………………………………….....…2 Summary………………………………………………………………...4 Appendix………………………………………………………………...5 Background: Beta Management Company is a small investment management company based in a Boston suburb founded in 1988. As the company developed, they had roughly 25 million dollars in the 1991. The goal of the company is to enhance returns but reduce risks for clients via market timing. Currently, the company’s funds were invested into the Vanguard 500, an S&P 500 no-load and low-expense index funds (with the reminder in money market instruments). As time goes by, Sarah Wolfe who is the founder of this company think about increasing her equity exposure to 80% with the purchase of individual stock. Strategies: Firstly, Sarah Wolfe uses a market timing strategy based on two portfolios: the Vanguard Index and money market. In order to obtain the capital gains, once the company predicts the market value will rise, it will transfer its assets from the money market to the Index. The limit will up to a maximum 99% of total assets. On the other hand when the company expects the market value will decrease,......

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Supply Management Case Study

...Running head: Supply Management Course Case Studies Case Studies Case Study #1 – Krause Corporation 1. Should Steve recommend buying the pipe or making it? Steve could go forward as planned and make the steel piping in house to save money by using the lowest cost lowest acceptable quality steel. This would be risky since the material would inferior and also the risk of toxic fumes being released due to bad welding etc. Buying the pipe already formed and of better quality would be the second option. In house machines did not provide the proper ability to make 20 foot sections of piping. This causes more seams to be welded and increases risk of toxicity. Labor cost would increase because of the extra welding and fabrication costs to include overhead costs. I would suggest Steve buying the piping. This would save on man hours to create and weld 8 foot pipes to needed length, ensure a better quality piping was procured, and show that priority was on safety with regard to hazardous materials being released through leaky seams etc. Although it appears that buying may be more costly, I wouldn’t suggest short cutting such a sensitive area. Case Study #2 – SMC Turbines 1. What options are available to Greg through basic supplier management? What actions do you recommend? Early supplier involvement is important in this case. Early matching of process and product is important. If the supplier can’t perform at......

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Business Management Case Study

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Case Study Project Management

... PROJECT MANAGEMENT CASE STUDIES, SECOND EDITION PROJECT MANAGEMENT CASE STUDIES, SECOND EDITION HAROLD KERZNER, Ph.D. Division of Business Administration Baldwin–Wallace College Berea, Ohio John Wiley & Sons, Inc. This book is printed on acid-free paper. ∞ Copyright © 2006 by John Wiley & Sons, Inc. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4470, or on the Web at Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, e-mail: Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically......

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Case Study on Lean Management

...Topher Stills MGT502 Case Study Chapter 16 The following case study examines an inquiry about lean training from a production manager to a professor. Although the case is short, the responses from both parties imply hidden concerns about lean management and philosophies. It is important to note that numerical data is not present and the analytics of this case is based of behavioral and philosophical indications from the involved parties. The backbone of this paper is to acknowledge the barriers of lean management benefits and implementation. It will consist of a brief introduction on lean philosophy, dissection of the case study, an overview of lean management results, and recommendations for the case situation. Just like a manufacturing plant, lean philosophy is transformative approach to a systematic operation. The general idea is to produce more with less. Rarely has there been an entity that progresses without producing waste. A car, for example, uses gasoline to create combustions within an engine to accelerate the car forward. In doing so it produces emissions from the consumed gasoline. Humans need to eat for functionality. Through the digestive and metabolic systems, food is broken down and the body takes carbohydrates and proteins for energy and then discards what can't be used. Trees, cells, and businesses all have a system that transforms inputs into outputs. All of these systems produce some form of waste. The idea behind lean philosophy is to analyze the...

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Case Study Project Management

...KERZNER Project Management From the intricate framework of organizational behavior and structure that can determine project success to the planning, scheduling, and controlling processes vital to effective project management, the new edition thoroughly covers every key component of the subject. This Tenth Edition features: ■ More than twenty-five case studies, including a new case on the Iridium Project covering all aspects of project management ■ 400 discussion questions ■ More than 125 multiple-choice questions Other powerful tools by Harold Kerzner: Project Management Workbook and PMP®/CAPM® Exam Study Guide, Tenth Edition (978-0-470-27872-7) Director for Project, Program and Portfolio Management at International Institute of Learning, Inc. (IIL), a global learning solutions company that conducts training for leading corporations throughout the world. A S YS T E M S A P P R OAC H TO P L A N N I N G, S C H E D U L I N G, New sections on scope changes, exiting a project, collective belief, and managing virtual teams PH .D., is Senior Executive A N D CO N T R O L L I N G ■ HAROLD KERZNER, PROJECT PROJECT N ow in a Tenth Edition, this industry-leading project management “bible” aligns its streamlined approach to the latest release of the Project Management Institute’s Project Management Body of Knowledge (PMI’s PMBOK® Guide), the new mandatory source of training for the Project Management......

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Stub Hub

...Running Head: StubHub Stub Hub was started by Jeff Fluhr and Eric Baker. They found a niche market for their business idea relating to tickets. In early 2004, consumer’s mainstream channel for purchasing tickets was from either a primary ticket seller (venue organizer) or a primary authorized ticket seller like Ticketmaster. If the ticket holder wished to resell their tickets, there was no proper devoted channel to allow this type of transaction in a safe, secure and swift manner. Major ticket reselling activity was distinctly fragmented and existed either in parking lots or as Baker tags it - “moms and pops” market. (Making a Market: eBay, StubHub, and Swaptree, 2009) There was a need for a marketplace or a channel where these ticket holders could meet to buy, sell and trade their inventory, under a properly governed facility. This idea gave birth to StubHub a secondary channel, which enabled fans to buy and sell tickets. Fluhr and Baker both knew that this was an immense market in which they were penetrating, but they needed to conquer it strategically, since other big players like, eBay, Yahoo! and even Ticketmaster were contemplating in penetrating it, due to its high demands. Sporting and Entertainment events are occurring immensely throughout the year; consumers are searching for seats throughout the hour, from primary channels such as Ticketmaster to fragmented secondary channels like nearby parking lot deals or word-of-mouth marketing of existing ticket. The......

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Case Study- International Management

...Intercultural Management – Case study 1. Brief summary of the case The text describes the business activities and the development of a seven-headed Taiwanese family named Teng. Their field of activity includes a drygoods store from the very early beginning and later on the family business was accredited as official dealer of products of a Swedish motor manuacturer (Swedsa) in Taiwan who brought richness and success for the Tang family. In general the educational levels between the family members are completely different but everyone tries one’s best. After a business study one son proposed to reorganize the family business in order to progress the bad financial situation by giving fixed areas of responsibility to each member who did not bring the expected success. // The case talks about a family business in Taiwan having problems to adapt to changing conditions concerning business thinking, globalization and modern strategies. They aren’t competitive anymore. On the one hand they form a corporate business with a Swedish company on the other hand they miss to open up their strict traditional views so in the end they have to face that profits stagnate. 2. Problem statement The problem in this case is the difficult compatibility of business and family in one company. // Family vs. business ( Family is more important than the success of business The organigram of the company structure underlines this statement because all leading positions are equally divided......

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Stub Hub Case Management Study

...MGMT 3311 StubHub Case Management Study StubHub, Inc. operates as an online ticket marketplace for fans to buy and sell tickets for sports, concerts, theater, and other live entertainment events. Jeff Fluhr and Eric Baker founded the company in 2000. It is headquartered in San Francisco, California. As of February 13, 2007, StubHub, Inc. operates as a subsidiary of eBay Inc. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. Despite the competition, StubHub managed to attract 2.1 million unique visitors per month and generate over $100 million in revenue. [1] The adjustments made over time to its business model have proven to be effective. StubHub consistently ranks #1 and remains the nation's leading secondary ticketing Web site, according to exclusive industry rankings by TicketNews. However, a new strategy is required to create additional growth and profit. A situational analysis (SWOT analysis) is an assessment of the strengths and weaknesses in an organization’s internal environment and the opportunities and threats in its external environment. StubHub’s strengths include its basic strategy and unique transaction capabilities. Their system is well developed and unique. It is comprised of ticket exchange, event information, and guaranteed......

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Management Case Study.

...Management Case Study Ken Drake XMGT/216 October 28, 2011 Dan Mitchell Axia College of the University of Phoenix Management Case Study Mr. Austen: I am sending you this short response to your request to reduce payroll by 15%. I have begun a study of the problem and wish to describe for you the actions I plan to take to reach this goal. As you may be aware, the company recently hired some new employee’s, women, and minorities, to remedy a lack of diversity in the workplace. This has presented problems in completing my task because of ethical issues and my own moral beliefs of making these new workers the answer to the problem. It is to this end that I am changing directions and moving away from seniority and job performance and looking for other ways to cut payroll. I called for a meeting of the employees in my department this morning and described the payroll problem to them, and asked for suggestions. After some silence, several people who have been with the company the longest offered to take a temporary cut in pay to help. Others offered to work three days less during the month, and all have agreed to the changes in schedule to cover the empty spots. I am working on an incentive program to boost production on the days that all of the employees are together and to give the employees that have opted for pay cuts to get some money coming in to cover the loss. After doing some calculations, I believe we can meet the 15% payroll reduction, plus 1%, with no losses...

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Business Management Case Study

...Department of Finance Faculty of Business Studies University of Dhaka COMPUTER APPLICATION IN BUSINESS Subject Code: F-102 Submitted To: Samia Sultana Tani Assistant Professor Department of Finance University of Dhaka Date of submission: May 4, 2010 • Group Introduction: Group Name: Poets of the Fall BBA (16th Batch) Section: A Department of Finance University of Dhaka |Serial No: |Id No: |Name: | |1 |16-051 |Md. Zahidul Islam | |2 |16-081 |Afsar Hasan Jamil | |3 |16-117 |Shahanaz Parvin | |4 |16-125 |Md. Rashed Karim | |5 |16-141 |Md. Atiar Rahman | |6 |16-165 |Rashid Muntasir | |7 |16-171 |Md. Zahirul Islam Khan ...

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Case Studies on Performance Management

... CASE STUDIES IN PERFORMANCE MANAGEMENT A Guide from the Experts TONY ADKINS John Wiley & Sons, Inc. CASE STUDIES IN PERFORMANCE MANAGEMENT CASE STUDIES IN PERFORMANCE MANAGEMENT A Guide from the Experts TONY ADKINS John Wiley & Sons, Inc. This book is printed on acid-free paper. Copyright © 2006 by SAS Institute. All rights reserved. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the web at Requests to the publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at......

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Management Case Study

...CASE STUDY ON MANAGEMENT MC DONALDS CASE STUDY McDonald’s a leading fast food joint ,has enjoyed over 40 years of exceptional performance. In 2010, for example, the company had registered 10 years of 20 per cent per annum growth. EDITOR’S CHOICE The challenge: That year, Jack Greenberg became the company’s fourth chief executive. His main concern was how to lead the business in less favourable market conditions. McDonald’s was facing concerns about fatty foods and about beef; competition was squeezing margins; and growth from international markets was slowing. The strategy: Mr Greenberg did what the textbooks suggest. First, he focused on improving the core business, announcing it as his top priority. Then, he also set a second priority: to find a new platform for growth. With this audacious goal in mind, he supported five acquisitions of related restaurant businesses – including Chipotle, a Mexican food restaurant, and 50 per cent of Pret A Manger, the UK sandwich chain – and he set up the Partner Brands Division, to be responsible for these new businesses. Mr Greenberg also opened the door to a number of other, more organic initiatives led by his head of strategy, Mats Lederhausen. What happened: Mr Greenberg found it difficult to dedicate enough attention to both priorities. The core business continued to deteriorate and in 2001 McDonald’s announced its first quarterly loss and the resignation of Mr Greenberg. Jim Cantalupo, a retired McDonald’s......

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Cross-culture branding

Today, Airbnb does business in 191 countries. It’s important for the company to maintain its brand in the international markets. Katie talked about how Airbnb uses design rules to keep branding consistent. In addition, they have to ensure quality experience every time — reliable, safe, trustworthy everywhere.

Airbnb Stories

Airbnb uses marketing to maintain its brand across different countries. Story telling brings people together. On Airbnb’s belong everywhere page, you can see different Airbnb stories from hosts all over the world: New York, Paris, Tokyo, Tulum, etc. Each host has their unique story about themselves, and the culture/history about their town, city, and country.

A great example is Airbnb’s effect on the Berlin culture and economy: you can check out some super cool interactive features on Airbnb’s site. Here is a video they created that recounts the story of an Airbnb guest who traveled to Berlin for the first time since working as a guard during the Cold War:

Create Airbnb

Another strategy is “Create Airbnb”, where users can customize the symbol by manipulating its shape and color. You can also add icons and weave patterns into the logo itself. Additionally, there are descriptions that guide users to infuse their color choices and graphics with their own personalities. To learn more about Airbnb’s symbol, you can view Bélo report here.

Airbnb Open Convention

Airbnb hosts an annual host convention called Airbnb Open, which includes workshops, keynote presentations, and other festivities. I heard about it for the first time when a friend got invited to attend as a host. To learn more about this convention, check out the Airbnb Open 2015 on Airbnb’s blog.


The importance of designing for trust is a recognized core constraint across the hospitality industry, which Airbnb has done exceedingly well. From watching Joe Gebbia’s TED talk, I learned that a business can better design for trust by understanding what trust is, how it works, and how to build products that support it.

This case study shows that Airbnb started with building trust between their hosts and guests, then created a powerful community-led branding that helps bring down long-standing barriers in cross culture. It’s also great to see how much design culture Airbnb has implemented in both the product and its branding. For instance, Airbnb encourages people who rent rooms to adopt the new logo (referred to as “Bélo.”) and add it to their listing; even get it printed on T shirts. People from different cultures become more connected by living in a viral yet fun community under Airbnb’s umbrella.

Key to Airbnb’s success as a brand is their use of design along with their hosts and their neighborhoods to create a sense of belonging anywhere in the world. It’s not just the listings they put up on the web and mobile app, it’s also the connection they are providing to their users and their immediate surroundings.

I look forward to seeing how Airbnb is going to help people further overcome the discrimination and bias people have, and make the world a warmer community and a better place!

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