Business Methodology Dissertation Writing

The methodology chapter is an outline of the research process that is used as a plan for a paper. It involves any information that is gathered in order to conduct proper research. As a rule, the methodologies include the use of various research methods, such as interviews, information collection and its analysis, questionnaires, practical tests, etc.

Basically, this section serves as an underpinning to your choice of research methods. Here you are to give a clear explanation why you have chosen this or that method and how it helped to generate the results and maintain the research objectives. Keep in mind that this chapter has to be closely linked to the literature one. That is to say, each method should support the respective topic of the literature review.

In regard to the types of methods, you can use empirical methods (collecting information and doing some sort of study) or non-empirical methods (all information comes from already published sources). Obviously, writing a dissertation methodology section takes more time when empirical methods are used since it requires looking for some additional data.

In order to create a methodology, you have to obtain not only the deep knowledge of research methods but also presentation and communication skills in order to make information easier to understand.

The main purpose of the methodology is to illustrate your ways of approaching your questions. The research design is a method that helps you understand what you need to find while conducting a research.

There is also a need to come up with a plan that tells how exactly you are going to examine the main topic of your paper. It includes your chosen approach and the methods of information collection and its analysis. There are two approaches of checking out topics – qualitative and quantitative; you can use them separately or combine them together in order to find a perfect match for your topic.

As we have mentioned, there are a number of research methods among which you will have to choose the ones that fit your project exactly. Among the most common ones are:

  • Interviews
  • Questionnaires
  • Observations
  • Documentary analysis

The interview is the most commonly used method of gaining qualitative information in the form of a conversation between a researcher and the person who in a measure possesses that information. It is a rather flexible tool for gaining the material needed, but it is usually a very time-consuming process. Thus, if you need to interview a large number of people, it is better to use the questionnaires.

Questionnaires are used for gaining both qualitative and quantitative information. They can be easily delivered to many people to collect the data, but this data will not be as detailed as the one got with the help of interviews. Questionnaires are usually applicable when a measurement of some parameters or characteristics of a group of people is needed.

Observations, as well as questionnaires, can also be applied to qualitative and quantitative research. Sometimes the only way to collect data is to observe the behavior of the test subjects under certain circumstances. The interesting thing about this method is that participants are not always aware they are under observations, which can even make for more accurate results since they are more prone to act naturally.

Documentary analysis method presupposes collecting data through learning documents, the so-called tangible materials. Such documents, if freely accessible, can help a researcher to analyze the recorded facts and ideas about people, events, organizations, etc. This way of data retrieving is usually employed by the historians and social scientists.

The important thing to note about methodology is that you will have to mention the weaknesses of the approach chosen and give arguments why do you think they are not so relevant for your research.

However, to avoid all the pitfalls regarding the methodology section in advance, we would recommend you to get help from people knowledgeable about the matter.

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A key part of your dissertation or thesis is the methodology. This is not quite the same as ‘methods’.

The methodology describes the broad philosophical underpinning to your chosen research methods, including whether you are using qualitative or quantitative methods, or a mixture of both, and why.

You should be clear about the academic basis for all the choices of research methods that you have made. 'I was interested' or 'I thought...' is not enough; there must be good academic reasons for your choice.

What to Include in your Methodology

If you are submitting your dissertation in sections, with the methodology submitted before you actually undertake the research, you should use this section to set out exactly what you plan to do.

The methodology should be linked back to the literature to explain why you are using certain methods, and the academic basis of your choice.

If you are submitting as a single thesis, then the Methodology should explain what you did, with any refinements that you made as your work progressed. Again, it should have a clear academic justification of all the choices that you made and be linked back to the literature.


Common Research Methods for the Social Sciences

There are numerous research methods that can be used when researching scientific subjects, you should discuss which are the most appropriate for your research with your supervisor.

The following research methods are commonly used in social science, involving human subjects:

Interviews

One of the most flexible and widely used methods for gaining qualitative information about people’s experiences, views and feelings is the interview. 

An interview can be thought of as a guided conversation between a researcher (you) and somebody from whom you wish to learn something (often referred to as the ‘informant’). 

The level of structure in an interview can vary, but most commonly interviewers follow a semi-structured format.  This means that the interviewer will develop a guide to the topics that he or she wishes to cover in the conversation, and may even write out a number of questions to ask. 

However, the interviewer is free to follow different paths of conversation that emerge over the course of the interview, or to prompt the informant to clarify and expand on certain points. Therefore, interviews are particularly good tools for gaining detailed information where the research question is open-ended in terms of the range of possible answers.

Interviews are not particularly well suited for gaining information from large numbers of people. Interviews are time-consuming, and so careful attention needs to be given to selecting informants who will have the knowledge or experiences necessary to answer the research question.  

See our page: Interviews for Research for more information.

Observations

If a researcher wants to know what people do under certain circumstances, the most straightforward way to get this information is sometimes simply to watch them under those circumstances.

Observations can form a part of either quantitative or qualitative research.  For instance, if a researcher wants to determine whether the introduction of a traffic sign makes any difference to the number of cars slowing down at a dangerous curve, she or he could sit near the curve and count the number of cars that do and do not slow down.  Because the data will be numbers of cars, this is an example of quantitative observation.

A researcher wanting to know how people react to a billboard advertisement might spend time watching and describing the reactions of the people.  In this case, the data would be descriptive, and would therefore be qualitative.

There are a number of potential ethical concerns that can arise with an observation study. Do the people being studied know that they are under observation?  Can they give their consent?  If some people are unhappy with being observed, is it possible to ‘remove’ them from the study while still carrying out observations of the others around them?

See our page: Observational Research and Secondary Data for more information.

Questionnaires

If your intended research question requires you to collect standardised (and therefore comparable) information from a number of people, then questionnaires may be the best method to use.

Questionnaires can be used to collect both quantitative and qualitative data, although you will not be able to get the level of detail in qualitative responses to a questionnaire that you could in an interview.

Questionnaires require a great deal of care in their design and delivery, but a well-developed questionnaire can be distributed to a much larger number of people than it would be possible to interview. 

Questionnaires are particularly well suited for research seeking to measure some parameters for a group of people (e.g., average age, percentage agreeing with a proposition, level of awareness of an issue), or to make comparisons between groups of people (e.g., to determine whether members of different generations held the same or different views on immigration).

See our page: Surveys and Survey Design for more information.

Documentary Analysis

Documentary analysis involves obtaining data from existing documents without having to question people through interview, questionnaires or observe their behaviour. Documentary analysis is the main way that historians obtain data about their research subjects, but it can also be a valuable tool for contemporary social scientists.

Documents are tangible materials in which facts or ideas have been recorded.  Typically, we think of items written or produced on paper, such as newspaper articles, Government policy records, leaflets and minutes of meetings.  Items in other media can also be the subject of documentary analysis, including films, songs, websites and photographs.

Documents can reveal a great deal about the people or organisation that produced them and the social context in which they emerged. 

Some documents are part of the public domain and are freely accessible, whereas other documents may be classified, confidential or otherwise unavailable to public access.  If such documents are used as data for research, the researcher must come to an agreement with the holder of the documents about how the contents can and cannot be used and how confidentiality will be preserved.

See our page: Observational Research and Secondary Data for more information.

How to Choose your Methodology and Precise Research Methods

Your methodology should be linked back to your research questions and previous research.

Visit your university or college library and ask the librarians for help; they should be able to help you to identify the standard research method textbooks in your field. See also our section on Research Methods for some further ideas.

Such books will help you to identify your broad research philosophy, and then choose methods which relate to that. This section of your dissertation or thesis should set your research in the context of its theoretical underpinnings.

The methodology should also explain the weaknesses of your chosen approach and how you plan to avoid the worst pitfalls, perhaps by triangulating your data with other methods, or why you do not think the weakness is relevant.

For every philosophical underpinning, you will almost certainly be able to find researchers who support it and those who don’t.

Use the arguments for and against expressed in the literature to explain why you have chosen to use this methodology or why the weaknesses don’t matter here.


Structuring your Methodology

It is usually helpful to start your section on methodology by setting out the conceptual framework in which you plan to operate with reference to the key texts on that approach.

You should be clear throughout about the strengths and weaknesses of your chosen approach and how you plan to address them. You should also note any issues of which to be aware, for example in sample selection or to make your findings more relevant.

You should then move on to discuss your research questions, and how you plan to address each of them.

This is the point at which to set out your chosen research methods, including their theoretical basis, and the literature supporting them. You should make clear whether you think the method is ‘tried and tested’ or much more experimental, and what kind of reliance you could place on the results. You will also need to discuss this again in the discussion section.

Your research may even aim to test the research methods, to see if they work in certain circumstances.

You should conclude by summarising your research methods, the underpinning approach, and what you see as the key challenges that you will face in your research. Again, these are the areas that you will want to revisit in your discussion.


Conclusion

Your methodology, and the precise methods that you choose to use in your research, are crucial to its success.

It is worth spending plenty of time on this section to ensure that you get it right. As always, draw on the resources available to you, for example by discussing your plans in detail with your supervisor who may be able to suggest whether your approach has significant flaws which you could address in some way.

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