Food Industry In The Philippines Analysis Essay


In addition to offering new and improved menu offerings, fast food players have presented consumers an enriched dining experience through increased accessibility, more engagement and enhanced facilities. Fast food players have continued to introduce new menu offerings, cost-effective food bundles and improved iconic offerings as a means of retaining interest among their customers. Aside from this, players are offering an enhanced consumer experience by developing brand-specific mobile apps for ordering and delivery, renovating stores to provide better comfort and customer interaction, expanding delivery and takeaway facilities, and increasing customer contact points for accessibility and engagement. These improvements are enabling players to take advantage of favourable economic and demographic factors, and to compete successfully against other consumer foodservice formats.


Various franchisees remained the largest contributors to value sales in fast food in 2016, with a combined value share of 34%. This could be attributed to the success of existing fast food brands, which entrepreneurs have continued to capitalise on. Meanwhile, Jollibee Foods Corp maintained its lead among chained operators, with a 32% value share, as its fast food brands again led sales within their own channels. In the Jollibee Foods Corp brand portfolio, Chowking, Jollibee, Burger King, Red Ribbon, Mang Inasal and Greenwich all maintained a strong performance through menu improvements, wider store networks and aggressive marketing campaigns.


As fast food players realise the benefits of providing an enjoyable dining experience, they will likely think of more ways to engage with customers in the forecast period. These can include integrating fun and culture into their menu offerings and store designs, as well as creating Instagram-able products and spaces to generate increased social media interactions. At the same time, players will continue to capitalise on the popularity of celebrities and on exposure to their followers.

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Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fast Food in Philippines?
  • What are the major brands in Philippines?
  • Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
  • Do Fast Casual restaurants have a presence in Philippines?
  • What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, ourConsumer Foodservice market research database.

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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